Laura Armenta is the Founder and CEO of Armentality Group and Artistic Director of Armentality Movement Arts Center.
The Armentality Group
Fueled by creativity and innovative thinking, we wholeheartedly embrace inclusion and the power of diverse ideas to foster meaningful, positive change. The Armentality Group is committed to creating deeply personal and transformative experiences that inspire and challenge conventional norms. For over 25 years, this movement has empowered its community by seamlessly integrating innovation and artistry across various domains—from movement arts and wellness to business and community development.
Under the leadership of visionary founder and CEO Laura Armenta, the Armentality brand has come to represent excellence, providing unique artistic and wellness experiences that uplift, motivate, and connect individuals. Laura, a performing artist, immigrant, and passionate creator originally from Mexico, brings a wealth of experience that has shaped the organization’s evolution. What started with the Armentality Movement Arts Center has now expanded into an upcoming podcast and Armentality Wellness programs, each carefully crafted to support and enhance the individual journeys of students and clients.
At its essence, Armentality transcends mere business; it is a movement rooted in love, compassion, and a steadfast commitment to excellence. Upholding its core values, Armentality strives to be a catalyst for growth, creativity, and empowerment within the communities it serves.
Armentality: A Catalyst for Change Beyond Just a Brand
Armentality serves as a transformative platform across various sectors, including:
Performing Arts
Health & Wellness
Entertainment
Weddings
Community Engagement
Our Companies Include:
Empowering. Transformative. Inclusive.
Mission Statement
To be West Michigan’s most respected somatic movement, performing arts, and wellness destination—where safety, positivity, and creative excellence define every experience. We achieve this by honoring global cultures, embracing diversity, and practicing deep compassion, all guided by the visionary leadership of our founder and CEO, Laura Armenta.
We are relentless in our authenticity and professionalism, embodying kindness and a fierce love for the performing and holistic arts. At Armentality Group, you don’t just attend—you belong. Here, artistry and well-being are not luxuries; they are your birthright.
